Volley Social Media Campaign

In this project, I was responsible for designing dynamic and engaging social media assets for Volley, an iconic Australian footwear brand. My work included creating promotional graphics, seasonal campaign visuals, and interactive posts to enhance Volley’s online presence and connect with their audience.

About Volley: Volley is a beloved Australian brand known for its classic canvas and rubber sneakers. Established in 1939, Volley has become a staple in Australian footwear, celebrated for its timeless design and comfort. The brand has a rich heritage and has been worn by generations of Australians, making it a cultural icon.

Key Contributions:

• Developed a cohesive visual style that aligned with Volley’s brand identity.
• Created eye-catching graphics for various social media platforms, including Instagram, Facebook, and Twitter.
• Designed promotional materials for seasonal sales and new product launches.
• Collaborated with the marketing team to ensure the visuals effectively communicated the brand’s message and values.
• Utilised feedback to refine designs and improve engagement metrics.

This project allowed me to blend my artistic creativity with professional design principles, resulting in a successful campaign that resonated with Volley’s audience and enhanced their digital footprint.