Senior Graphic Designer with 20+ years crafting campaigns, identities, and experiences for Australia's most recognised brands — from Clarks to Campari.
From brand identity systems to cinematic campaigns — each project delivered with strategic intent and obsessive craft.
A visually stunning seasonal catalogue for SACHI, translating the brand's vibrant and feminine energy into an editorial fashion narrative — bold colour, refined layout, and striking imagery across their latest Spring/Summer collection.
Bold, sensory packaging design capturing Campari's iconic red passion — crafted to dominate retail shelves and embody the brand's spirit of creativity and provocation.
Heritage meets modernity — a print campaign celebrating Clarks' iconic originals through documentary-style collage and raw, culturally resonant imagery for one of the world's most recognised footwear brands.
A comprehensive catalogue for Henley's award-winning Cosmopolitan Collection — aspirational interiors, clean editorial layouts, and typography that sells a lifestyle, not just a home.
A full point-of-sale campaign system for Hush Puppies — from window displays to in-store graphics — bringing the "Go Together" narrative to life across retail environments nationwide.
I'm Melissa Viana — a senior graphic designer with over two decades transforming brands through striking visual narratives. Based in Melbourne, I've partnered with senior marketing teams across fashion, footwear, consumer goods, property, and retail.
My experience spans fashion and footwear — creating catalogues, point-of-sale, and print campaigns for Clarks, Julius Marlow, and SACHI — through to consumer goods with Dirt Devil and Campari, home and lifestyle with Bayliss and Henley, and retail visual merchandising including lightbox installations and in-store environments.
My expertise spans brand and campaign development, product packaging, point-of-sale, visual merchandising, and social media content — delivered across Photoshop, Illustrator, InDesign, Acrobat, XD and Animate.
Two decades of craft across print, brand, campaigns and digital. Here's what I bring to the table.
Every role shaped by a commitment to excellence, collaboration, and creative leadership across Australia's most demanding brands.
Have a brand that needs a bold new voice? A campaign that needs to cut through? Let's talk.
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