Print, packaging & retail
Catalogues, packaging, point-of-sale, lightboxes and large format. Pre-press, colour profiles and die-lines handled before it reaches the printer.
CMYK · Pantone · Die-lines · Large format
Portfolio
Senior Graphic Designer
Print · Motion · AI
Melbourne, AU
Melissa Viana, Melbourne. Senior Graphic Designer bringing brands and campaigns to life. Paper. Pixel. Prompt.
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Senior Graphic Designer with 20+ years of experience across brand campaigns, packaging, retail, print and digital. I've worked with brands including Clarks, Campari and Hush Puppies.
20+Years in-house & agency
15+Major brands
10+Industries
● Experience across industries, from concept to delivery.
● About
Good design starts with understanding the brief.
I'm Melissa Viana, a senior graphic designer based in Melbourne. I've worked closely with marketing teams to develop campaigns and deliver creative across fashion, footwear, consumer goods, property and retail.
That covers catalogues, point-of-sale and print campaigns for Clarks, Julius Marlow and SACHI, packaging for Campari and Vax, home and lifestyle work for Bayliss and Henley, and most recently web, email and social video for Gingerlilly.
● Selected work
Selected work across brands, campaigns and retail.
From campaign concepts and packaging to catalogues and retail displays, I take projects from the initial brief through to finished artwork.
● All projects
The full body of work.
Catalogues, packaging, trade, events and social work in one place. Hover over a row to preview it, or click to open the gallery.Tap a row to open the gallery.
● The practice
One idea, three outputs.
My print background gives me a strong understanding of colour, layout and production. I apply that same attention to detail across packaging, digital campaigns and social video.
Motion & social video
Reels, TikToks, paid social and eDM. Cut, animated and reframed for each platform from a single campaign idea.
9:16 · 4:5 · 1:1 · 16:9
AI-assisted production
Adobe Firefly and Google Nano Banana for concept routes and image extension, Photoroom for product cut-outs, ChatGPT for briefs and copy drafts. I pick the route and build the final artwork.
Adobe Firefly · Google Nano Banana · Photoroom · ChatGPT
● Motion & social
Campaign creative built for every format.
Real Gingerlilly ads, each cut for where it runs. Pick a campaign, and switch between the formats it ran in.
New
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In
motionCut for every feed
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● AI studio
Using AI to explore ideas and speed up production.
AI tools speed up the exploring. The decisions, the type, the colour and the finished file still come from 20 years of knowing what works on a shelf and in a feed.
01AI-assisted
Brief
ChatGPT to sharpen the brief, map the audience and draft headline routes.
02AI-assisted
Explore
Adobe Firefly and Google Nano Banana for mood boards, concept routes and extending imagery past the crop. Photoroom for fast, clean product shots.
03Hand-built
Direct
Pick the strongest route, then art-direct and rebuild it in Adobe Photoshop, Adobe Illustrator and Adobe InDesign.
04Hand-built
Deliver
Print-ready artwork with correct colour and bleed, or video cut for each platform and spec.
● The rule
All creative direction, design decisions and final execution remain entirely mine.
● Toolkit
Always sharpening the kit.
A broad design skill set built over 20+ years, from creative development and production artwork to digital content and emerging AI tools.
Design & Production
- Brand & campaign design
- Print production & pre-press
- Packaging & dielines
- Typography & layout
- Point of sale & visual merchandising
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Acrobat
Digital & Motion
- Digital design
- Social media design
- Canva
- CapCut
- Figma
AI-Assisted Design
- Image generation & editing
- Creative exploration
- Image expansion
- Adobe Firefly
- Google Nano Banana
- Photoroom
- ChatGPT
● Career
20+ years of design experience.
Experience across in-house design teams, working with marketing, product and retail teams to deliver creative across multiple channels.
● Contact
Let's talk.
melissa.ann.viana@gmail.com
Looking for an experienced designer for your team, campaign or next project? I'd love to hear from you.