Print, packaging & retail
Catalogues, packaging, point-of-sale, lightboxes and large format. Pre-press, colour profiles and die-lines handled before it reaches the printer.
CMYK · Pantone · Die-lines · Large format
Portfolio
Senior Graphic Designer
Print · Motion · AI
Melbourne, AU
Melissa Viana · Senior Graphic Designer, Melbourne Paper. Pixel. Prompt.
Proofs · 2008–20264:5
Melissa Viana is a Melbourne senior graphic designer with 20+ years of campaigns, catalogues and packaging for brands like Clarks, Campari and SACHI. The same eye now ships as social video, motion and AI-assisted content.
20+Years in-house & agency
15+Major brands
10+Industries
● The practice
One idea, three outputs.
Two decades on press taught colour, hierarchy and deadlines. Those habits now carry across every surface a brand lives on, from a shelf wobbler to a six-second Reel.
Motion & social video
Reels, TikToks, paid social and eDM. Cut, animated and reframed for each platform from a single campaign idea.
9:16 · 4:5 · 1:1 · 16:9
AI-assisted production
Firefly and Nano Banana for concept routes and image extension, Photoroom for product cut-outs, ChatGPT for briefs and copy drafts. Melissa picks the route and builds the final artwork.
Firefly · Nano Banana · Photoroom · ChatGPT
● Selected work · 2008–2026
Work that moves people to act.
Brand campaigns, catalogues and packaging for Australian marketing teams, plus the digital and social work that now runs alongside them.
● Archive · projects
The full body of work.
Catalogues, packaging, trade, events and social, indexed like a job bag. Hover a row to preview it, click to open the gallery.
● Motion & social
Every frame, every feed.
A campaign has to read on a phone held upright, a feed in 4:5 and a 16:9 pre-roll. Pick a format to see the same cut reframed, then switch on the platform safe zones that keep type clear of the UI.
New
seasonDrop 01 · Out now
seasonDrop 01 · Out now
In
motionCut for every feed
motionCut for every feed
Shop the
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editLink in bio
● AI studio
Faster routes, the same eye.
AI tools speed up the exploring. The decisions, the type, the colour and the finished file still come from 20 years of knowing what works on a shelf and in a feed.
01AI-assisted
Brief
ChatGPT to sharpen the brief, map the audience and draft headline routes.
02AI-assisted
Explore
Firefly and Nano Banana for mood boards, concept routes and extending imagery past the crop. Photoroom for fast, clean product shots.
03Hand-built
Direct
Pick the strongest route, then art-direct and rebuild it in Photoshop, Illustrator and InDesign.
04Hand-built
Deliver
Print-ready artwork with correct colour and bleed, or video cut for each platform and spec.
● The rule
All creative direction, design decisions and final execution remain entirely mine.
● Toolkit
Always sharpening the kit.
Adobe Creative Cloud daily for two decades, with motion, prototyping and AI tools added as briefs changed.
Print & layout
- InDesignDaily
- IllustratorDaily
- PhotoshopDaily
- AcrobatPre-press
Motion & video
- Premiere ProEdit
- After EffectsMotion
- AnimateSocial
- CapCutShort-form
AI
- Adobe FireflyGenerative fill
- Google Nano BananaImage edit
- PhotoroomProduct shots
- ChatGPTBrief · copy
Digital & craft
- FigmaUI
- Adobe XDPrototype
- Brand strategyCraft
- Colour managementCraft
● Career
Twenty years, brief by brief.
In-house and agency roles across fashion, footwear, FMCG, property, retail and resources, with marketing teams who came back brief after brief.
● Next steps
Let's talk.
- 01
Share the brief
A project, a campaign or a role. A few lines on goals, timing and formats is plenty to start.
- 02
Intro call
A short call to talk through scope, audience and what a great result looks like.
- 03
Plan and start
A clear plan with deliverables, timeline and fees, or next steps for the role.
melissa.ann.viana@gmail.com
Freelance projects and senior roles. Melbourne-based, working with teams across Australia.