Julius Marlow Spring Racing Carnival Campaign

In this project, I took on the role of graphic designer for Julius Marlow’s Spring Racing Carnival campaign. My main responsibility was to create a vibrant and engaging social media campaign that would capture the excitement of the Spring Racing Carnival and highlight Julius Marlow’s stylish footwear collection.

About Julius Marlow: Julius Marlow is a distinguished Australian footwear brand known for its commitment to quality, comfort, and innovative design. Established in 1928, Julius Marlow has a rich heritage of crafting shoes that combine traditional craftsmanship with modern technology. The brand is particularly renowned for its stylish and durable men’s shoes, which are perfect for both formal and casual occasions.

Project Highlights:

• Design Concept: Developed a sophisticated and dynamic design concept that reflects the elegance and excitement of the Spring Racing Carnival.
• Visual Elements: Created eye-catching visuals, including graphics and animations, to enhance the appeal of the social media posts.
• Imagery: Curated high-quality images showcasing Julius Marlow’s footwear in various Spring Racing Carnival settings, emphasising their style and comfort.
• Brand Consistency: Ensured all design elements were consistent with Julius Marlow’s brand identity, maintaining a cohesive and polished look across all social media platforms.
• User Engagement: Focused on creating engaging content that encourages interaction, such as contests, polls, and user-generated content campaigns.

This project allowed me to leverage my graphic design skills to create a compelling social media campaign that effectively communicated the style and quality of Julius Marlow’s footwear, ultimately enhancing the brand’s presence during the Spring Racing Carnival.