Julius Marlow's "Dress to Impress" Print Campaign

For Julius Marlow, a prestigious Australian shoe brand known for its exceptional craftsmanship and innovative designs, I created the “Dress to Impress” print campaign. The objective was to design visually compelling print materials that would highlight the sophistication and quality of Julius Marlow’s dress shoes.

Key Contributions:

• Design Conceptualisation: Developed the visual theme for the campaign, ensuring it captured the elegance and modernity of Julius Marlow’s dress shoe collection.
• Print Materials: Designed a range of print materials, including posters, flyers, and magazine ads, all aimed at promoting the “Dress to Impress” campaign.
• Brand Consistency: Ensured all designs were consistent with Julius Marlow’s brand identity, maintaining a cohesive and professional look across all campaign elements.
• Collaboration: Worked closely with the marketing team to align the campaign with Julius Marlow’s strategic goals and target audience.
• Quality Assurance: Oversaw the production process to ensure high-quality output and effective distribution of the print materials.

This project showcases my ability to create impactful print campaigns that enhance brand visibility and resonate with new and existing customers.