Jeanswest Website & Social Media Campaign

In this project, I served as the graphic designer responsible for creating engaging electronic direct mail (eDMs) for Jeanswest’s social media platforms. The eDMs aimed to promote the latest arrivals and drive customer engagement and sales.

About Jeanswest: Jeanswest is a well-established Australian apparel chain known for its casual wear and lifestyle products, with a strong emphasis on denim. Founded in 1972, Jeanswest has grown to become a household name with over 215 stores across Australia and New Zealand. The brand is celebrated for its high-quality denim and a wide range of fashion items, including knitwear, leather, and accessories. Jeanswest’s commitment to fit and quality is encapsulated in its slogan, “Jeanswest Fits Best.”

Project Highlights:

• Design Concept: Developed a fresh and dynamic design concept that reflects the trendy and casual essence of Jeanswest.
• Layout and Typography: Created clean, visually appealing layouts with clear typography to enhance readability and draw attention to new products.
• Imagery: Curated high-quality images showcasing the latest arrivals, emphasising its style and versatility.
• Brand Consistency: Ensured all design elements were consistent with Jeanswest’s brand identity, maintaining a cohesive and polished look across all eDMs.
• User Engagement: Focused on creating engaging content that encourages interaction, such as clickable links to product pages and social media sharing options.

This project allowed me to leverage my graphic design skills to create compelling eDMs that effectively communicated the appeal of Jeanswest’s new arrivals, ultimately supporting the brand’s marketing and sales efforts.