Hush Puppies Social Media Campaign

In this project, I served as the graphic designer responsible for creating a vibrant and engaging social media campaign for Hush Puppies. The campaign aimed to highlight the brand’s latest footwear collection, emphasising comfort, style, and versatility.

About Hush Puppies: Hush Puppies is an iconic American brand known for its casual footwear that combines timeless style with dependable comfort. Established in 1958, Hush Puppies has been a pioneer in creating shoes that offer both style and ease, making them a favourite for generations. The brand is recognised for its innovative use of materials and technology to ensure maximum comfort, and its signature basset hound mascot symbolises the brand’s laid-back, approachable vibe.

Project Highlights:

• Design Concept: Developed a fresh and dynamic design concept that reflects the casual and comfortable essence of Hush Puppies.
• Visual Elements: Created eye-catching visuals, including graphics and animations, to enhance the appeal of the social media posts.
• Imagery: Curated high-quality images showcasing Hush Puppies’ footwear in various lifestyle settings, emphasising their versatility and comfort.
• Brand Consistency: Ensured all design elements were consistent with Hush Puppies’ brand identity, maintaining a cohesive and polished look across all social media platforms.
• User Engagement: Focused on creating engaging content that encourages interaction, such as contests, polls, and user-generated content campaigns.

This project allowed me to leverage my graphic design skills to create a compelling social media campaign that effectively communicated the comfort and style of Hush Puppies’ footwear, ultimately enhancing the brand’s online presence and engagement.