Clarks Social Media Campaign

In this project, I was responsible for creating engaging and visually appealing social media assets for Clarks, a renowned international shoe manufacturer and retailer. My work involved designing a variety of content, including promotional graphics, seasonal campaign visuals, and interactive posts to enhance Clarks’ online presence and engage its audience.

About Clarks: Clarks, established in 1825 by Cyrus and James Clark in Somerset, England, is a globally recognised brand known for its innovative and high-quality footwear. The company has a rich heritage of craftsmanship and has been at the forefront of shoe design for nearly 200 years. Clarks is celebrated for its iconic styles, such as the Desert Boot and Wallabee, and continues to push the boundaries of comfort and style with each new collection.

Key Contributions:

• Developed a cohesive visual style that aligned with Clarks’ brand identity.
• Created eye-catching graphics for various social media platforms, including Instagram, Facebook, and Twitter.
• Designed promotional materials for seasonal sales and new product launches.
• Collaborated with the marketing team to ensure the visuals effectively communicated the brand’s message and values.
• Utilised feedback to refine designs and improve engagement metrics.

This project allowed me to blend my artistic creativity with professional design principles, resulting in a successful campaign that resonated with Clarks’ audience and enhanced their digital footprint.