Campari Product Packaging

In this project, I was responsible for designing the packaging for Campari's Red Passion. My role involved creating a visually striking and cohesive design that encapsulated the essence of Campari’s brand and its iconic Red Passion campaign.

About Campari: Campari is a renowned Italian alcoholic liqueur, known for its distinctive red colour and unique, bitter flavour. It is a key ingredient in many classic cocktails, such as the Negroni and the Americano. The Red Passion campaign embodies the spirit of creativity, passion, and the drive to create one’s own narrative.

Design Process:

1. Research and Concept Development:
   • Conducted extensive research on Campari’s brand history, target audience, and the Red Passion campaign.
   • Developed initial design concepts that reflected the bold and passionate nature of the brand.
2. Design Execution:
   • Created high-fidelity mockups and prototypes of the packaging.
   • Collaborated with the marketing team to ensure the design effectively communicated the product’s unique qualities and the Red Passion theme.
   • Incorporated feedback from stakeholders to refine the design and enhance its visual appeal.
3. Final Design:
   • Delivered a final packaging design that was both visually captivating and aligned with Campari’s brand identity.
   • Ensured the packaging met all regulatory and manufacturing requirements.

Key Features Highlighted:

• Bold Red Color: Emphasized the iconic red colour that represents Campari’s distinctive identity.
• Elegant Typography: Used sophisticated typography to convey the premium quality of the product.
• Passionate Imagery: Included imagery that evokes the passion and creativity associated with the Red Passion campaign.
• Informative Layout: Designed an informative layout that highlights key product details and usage suggestions.

Outcome: The packaging design successfully captured the essence of Campari Red Passion, making it stand out on retail shelves and appeal to potential buyers. The project was well-received by the client and contributed to increased brand visibility and consumer engagement.