Jeanswest In-Store Rewards Campaign

In this project, I served as the graphic designer responsible for creating in-store signage for Jeanswest’s In-Store Rewards program. The signage aimed to attract customers and inform them about the benefits of joining the rewards program.

About Jeanswest: Jeanswest is a well-established Australian apparel chain known for its casual wear and lifestyle products, with a strong emphasis on denim. Founded in 1972, Jeanswest has grown to become a household name with over 215 stores across Australia and New Zealand. The brand is celebrated for its high-quality denim and a wide range of fashion items, including knitwear, leather, and accessories. Jeanswest’s commitment to fit and quality is encapsulated in their slogan, “Jeanswest Fits Best.”

Project Highlights:

• Design Concept: Developed a vibrant and engaging design concept that reflects the trendy and casual essence of Jeanswest.
• Layout and Typography: Created clean, visually appealing layouts with clear typography to enhance readability and draw attention to the rewards program details.
• Imagery: Curated high-quality images that align with Jeanswest’s brand identity, emphasizing the benefits of the rewards program.
• Brand Consistency: Ensured all design elements were consistent with Jeanswest’s brand identity, maintaining a cohesive and polished look throughout the signage.
• User Engagement: Focused on creating engaging content that encourages customers to join the rewards program, highlighting exclusive benefits and offers.

This project allowed me to leverage my graphic design skills to create compelling in-store signage that effectively communicates the value of Jeanswest’s In-Store Rewards program, ultimately enhancing customer engagement and loyalty.