Vax Product Catalogue

In this project, I served as the graphic designer responsible for creating a comprehensive and visually appealing catalogue for the latest lineup of Vax vacuum cleaners. The catalogue aimed to showcase the innovative features and superior performance of Vax products, making it easier for customers to choose the right vacuum cleaner for their needs.

About Vax: Vax is a leading brand in the home cleaning industry, renowned for its high-performance vacuum cleaners, carpet cleaners, and steam cleaners. With over 40 years of experience, Vax is dedicated to developing innovative cleaning solutions that make household chores easier and more efficient. The brand is known for its commitment to quality, durability, and cutting-edge technology, ensuring that their products deliver exceptional cleaning results.

Project Highlights:

• Design Concept: Developed a sleek and modern design concept that reflects the advanced technology and high performance of Vax vacuum cleaners.
• Layout and Typography: Created clean, user-friendly layouts with clear typography to enhance readability and visual appeal.
• Imagery: Curated high-quality images showcasing the latest Vax vacuum cleaners in action, highlighting their features and benefits.
• Brand Consistency: Ensured all design elements were consistent with Vax’s brand identity, maintaining a cohesive and polished look throughout the catalogue.
• User Experience: Focused on creating an intuitive and engaging user experience, making it easy for customers to navigate through the catalogue and find detailed information about each product.

This project allowed me to leverage my graphic design skills to create a compelling marketing tool that effectively communicates the quality and innovation of Vax vacuum cleaners, ultimately supporting the brand’s sales and marketing efforts.