Shanghai Beer Flyer

In this project, I served as the graphic designer responsible for creating a promotional flyer for Shanghai Lager. The flyer aimed to capture the essence of the brand and attract customers with its unique appeal and refreshing taste.

About Shanghai Lager: Shanghai Lager is a premium beer brand known for its crisp, refreshing taste and high-quality brewing process. Inspired by the vibrant and dynamic city of Shanghai, Shanghai Lager embodies the spirit of innovation and tradition. The beer is crafted using the finest ingredients, ensuring a smooth and satisfying experience for beer enthusiasts.

Project Highlights:

• Design Concept: Developed a modern and eye-catching design concept that reflects the lively and sophisticated nature of Shanghai Lager.
• Layout and Typography: Created clean, visually appealing layouts with bold typography to enhance readability and draw attention to key information.
• Imagery: Curated high-quality images that showcase the product in various settings, emphasising its premium quality and refreshing nature.
• Brand Consistency: Ensured all design elements were consistent with Shanghai Lager’s brand identity, maintaining a cohesive and polished look throughout the flyer.
• User Engagement: Focused on creating engaging content that highlights the unique features of Shanghai Lager, encouraging customers to try the product.

This project allowed me to leverage my graphic design skills to create a compelling promotional flyer that effectively communicates the quality and appeal of Shanghai Lager, ultimately supporting the brand’s marketing efforts.