Clarks "Back to School" Campaign

In this project, I took on the role of graphic designer for Clarks’ "Back to School" campaign. My primary responsibility was to create engaging and visually appealing marketing materials that would resonate with both parents and children, highlighting Clarks’ range of durable and stylish school shoes.

About Clarks: Clarks is a globally recognised footwear brand known for its commitment to quality, comfort, and innovative design. Established in 1825, Clarks has a rich heritage of crafting shoes that combine traditional craftsmanship with modern technology. The brand is particularly renowned for its school shoes, which are designed to provide the perfect fit and support for growing feet.

Project Highlights:

• Design Concept: Developed a playful and vibrant design concept that appeals to both children and parents, reflecting the excitement of the back-to-school season.
• Layout and Typography: Created clean, easy-to-read layouts with fun typography to enhance the visual appeal and readability of the campaign materials.
• Imagery: Curated high-quality images showcasing Clarks’ school shoes in various settings, emphasizing their durability and style.
• Brand Consistency: Ensured all design elements were consistent with Clarks’ brand identity, maintaining a cohesive look across all campaign materials.
• User Engagement: Focused on creating engaging content that encourages interaction, such as social media posts, flyers, and in-store displays.

This project allowed me to leverage my graphic design skills to create a compelling campaign that effectively communicates the quality and appeal of Clarks’ school shoes, ultimately supporting the brand’s marketing objectives.