Leffe "Belgian Beer Cafe" Table Top Advertising

In this project, I was responsible for designing the tabletop advertising for Leffe at the Belgian Beer Cafe in Melbourne. My role involved creating visually appealing and informative designs that effectively promoted Leffe beer and enhanced the customer experience at the cafe.

About Belgian Beer Cafe in Melbourne: The Belgian Beer Cafe in Melbourne, located at 5 Riverside Quay, Southbank, is a family-owned and operated business known for its extensive selection of Belgian beers. The cafe offers a wide range of classic Belgian styles such as Trappist, Dubbels, Tripels, and Saisons, along with local and international brews. The venue provides a distinctly European atmosphere, making it a popular spot for both locals and visitors.

Design Process:

1. Research and Concept Development:
   • Conducted research on the Belgian Beer Cafe’s brand identity and target audience.
   • Developed initial design concepts that aligned with the cafe’s authentic Belgian theme and Leffe’s brand image.
2. Design Execution:
   • Created high-fidelity mockups and prototypes of the tabletop advertisements.
   • Collaborated with the marketing team to ensure the designs effectively highlighted Leffe’s unique qualities and the Belgian Beer Cafe experience.
   • Incorporated feedback from stakeholders to refine the designs and enhance their visual appeal.
3. Final Design:
   • Delivered final tabletop advertising designs that were both visually captivating and informative.
   • Ensured the designs met all regulatory and manufacturing requirements.

Key Features Highlighted:

• Authentic Belgian Experience: Emphasised the unique Belgian atmosphere of the cafe and the traditional brewing heritage of Leffe.
• Premium Quality: Highlighted Leffe’s premium quality and rich history as one of Belgium’s oldest beers.
• Variety of Flavors: Showcased the different Leffe beer varieties available at the cafe, encouraging customers to explore and try new flavours.
• Engaging Visuals: Used engaging visuals and elegant typography to attract customers’ attention and enhance their dining experience.

Outcome: The tabletop advertising design successfully captured the essence of Leffe and the Belgian Beer Cafe, making it stand out to customers and enhancing their overall experience. The project was well-received by the client and contributed to increased brand visibility and customer engagement.