Vax Product Packaging

In this project, I was responsible for designing the packaging for the Vax 18V Cordless Handheld Vacuum. My role involved creating a visually appealing and functional design that effectively communicated the product’s key features and benefits to the consumer.

About the Vax 18V Cordless Hand Vacuum: The Vax 18V Cordless Handheld Vacuum is a powerful and convenient handheld vacuum cleaner designed for quick and efficient clean-ups around the home and car. It features a 20-minute run time, a lightweight design, and a motorised hand tool that is perfect for picking up pet hair. The vacuum is equipped with a built-in crevice tool, making it ideal for cleaning hard-to-reach areas.

Design Process:

1. Research and Concept Development:
   • Conducted market research to understand the target audience and competitive landscape.
   • Developed initial design concepts that aligned with Vax’s brand identity and product positioning.
2. Design Execution:
   • Created high-fidelity mockups and prototypes of the packaging.
   • Collaborated with the marketing team to ensure the design effectively highlighted the product’s unique selling points.
   • Incorporated user feedback to refine the design and improve usability.
3. Final Design:
   • Delivered a final packaging design that was both aesthetically pleasing and informative.
   • Ensured the packaging met all regulatory and manufacturing requirements.

Key Features Highlighted:

• Cordless Convenience: Emphasized the vacuum’s cordless design for easy manoeuvrability.
• Powerful Suction: Highlighted the 18V power for effective cleaning.
• Lightweight and Portable: Showcased the vacuum’s lightweight design for ease of use.
• Pet Hair Removal: Featured the motorised hand tool’s effectiveness in picking up pet hair.
• Built-in Crevice Tool: Illustrated the vacuum’s ability to clean hard-to-reach areas.

Outcome: The packaging design successfully captured the essence of the Vax 18V Cordless Hand Vacuum, making it stand out on retail shelves and appeal to potential buyers. The project was well-received by the client and contributed to increased product visibility and sales.