Bayliss Product Catalogue

For Bayliss, a third-generation family-owned Australian company renowned for its distinctive and contemporary rugs, I designed a comprehensive product catalogue to showcase their latest rug collections. The aim was to create a visually appealing and informative catalogue that highlights the quality and unique styles of Bayliss rugs.

Key Contributions:

• Design Conceptualisation: Developed the overall visual theme for the catalogue, ensuring it reflected Bayliss’s blend of innovative creativity and traditional craftsmanship.
• Layout Design: Created an engaging and user-friendly layout that effectively showcased each rug, with attention to detail and aesthetic appeal.
• Photography Collaboration: Worked closely with photographers to ensure the images captured the texture, colour, and design of Bayliss rugs, enhancing the visual impact of the catalogue.
• Brand Consistency: Maintained Bayliss’s brand identity throughout the catalogue, ensuring a cohesive and professional look.
• Print Preparation: Prepared the final designs for print, ensuring high-quality production and a polished end product.

This project highlights my ability to blend creative design with strategic branding, resulting in a captivating and effective marketing tool for Bayliss’s latest rug collections.