Hush Puppies Point-of-Sale Campaign

For Hush Puppies, an iconic American brand renowned for its casual and comfortable footwear, I designed a range of point-of-sale assets to enhance their in-store presence. The objective was to create visually appealing materials that would attract customers and effectively showcase Hush Puppies’ latest shoe collections.

Key Contributions:

• Design Development: Created various point-of-sale materials, including posters, banners, and display stands, all designed to highlight the comfort and style of Hush Puppies shoes.
• Visual Merchandising: Collaborated with the merchandising team to ensure the assets were strategically placed for maximum visibility and impact within the store.
• Brand Consistency: Ensured all designs were aligned with Hush Puppies’ brand identity, maintaining a cohesive and inviting look across all in-store elements.
• Customer Engagement: Focused on creating engaging visuals that would draw customers in and enhance their overall shopping experience.
• Quality Assurance: Oversaw the production process to ensure high-quality output and timely delivery of all materials.

This project showcases my ability to create effective point-of-sale marketing assets that elevate brand presence and drive customer engagement.