Clarks Originals Print Campaign

For Clarks, a distinguished British shoe manufacturer known for its craftsmanship and innovation, I designed a print campaign to promote their latest collection. The aim was to create visually compelling materials that captured the essence of Clarks’ heritage and appealed to a modern audience.

Key Contributions:

• Design Conceptualisation: Developed the overall visual theme for the print campaign, ensuring it reflected Clarks’ blend of tradition and contemporary style.
• Print Materials: Created a variety of print materials, including posters, flyers, and magazine ads, all designed to highlight the quality and design of Clarks’ shoes.
• Brand Consistency: Ensured all designs were consistent with Clarks’ brand identity, maintaining a cohesive and professional look across all campaign elements.
• Collaboration: Worked closely with the marketing team to align the campaign with Clarks’ strategic goals and target audience.
• Quality Assurance: Oversaw the production process to ensure high-quality output and effective distribution of the print materials.

This project showcases my ability to create impactful print campaigns that enhance brand visibility and resonate with both new and existing customers.