Bayliss Website New Product Launch

For Bayliss, a third-generation family-owned Australian company known for its distinctive and contemporary rugs, I was responsible for creating and providing content for their e-commerce website. The objective was to design visually appealing and informative content that would enhance the online shopping experience and effectively showcase Bayliss’s luxurious rug collections.

Key Contributions:

• Content Design: Developed a range of website content, including product images, banners, and promotional graphics, ensuring each piece was visually engaging and aligned with Bayliss’s luxurious brand image.
• User Experience: Focused on creating a seamless and aesthetically pleasing user experience, with clear navigation and compelling visuals to guide customers through the site.
• Brand Consistency: Ensured all content maintained a cohesive look and feel, reflecting the high-end, trendy nature of the Bayliss brand.
• Collaboration: Worked closely with the web development team to integrate the designs smoothly into the website, optimizing for both desktop and mobile views.
• Quality Assurance: Conducted thorough reviews to ensure all content met high standards of quality and effectively highlighted the unique features of Bayliss’s rug collections.

This project demonstrates my ability to create sophisticated and impactful digital content that enhances brand presence and drives customer engagement.