Volley In-Store Campaign

For Volley — a well-known Australian shoe brand — I spearheaded the design for their in-store campaign. The goal was to create an engaging and visually appealing campaign that would attract customers and highlight Volley’s latest shoe collection.

Key Contributions:

• Campaign Conceptualisation: Developed the overall visual theme and concept for the in-store campaign, ensuring it resonated with Volley’s brand identity and appealed to its target audience.
• Design Execution: Created a variety of in-store materials, including posters, banners, and point-of-sale displays, all designed to enhance the shopping experience and draw attention to the new collection.
• Visual Merchandising: Collaborated with the merchandising team to ensure the campaign materials were effectively integrated into the store layout, optimising visibility and impact.
• Brand Consistency: Maintained a cohesive look and feel across all campaign elements, reinforcing Volley’s brand image and messaging.
• Print Production: Oversaw the print production process, ensuring high-quality output and timely delivery of all campaign materials.

This project underscores my ability to create compelling in-store marketing campaigns that drive customer engagement and elevate brand presence.