About Me

Melissa Viana

Graphic Designer

Brands I've worked with

About Me

Hi there!

I’m Melissa Viana, a passionate Graphic Designer dedicated to transforming brands through striking visual narratives. With a proven track record of working with industry leaders like Clarks, Julius Marlow, SACHI, Hush Puppies, and Bayliss Rugs, I specialise in creating innovative solutions that elevate brand identities and drive measurable results.

I thrive on collaborating with senior marketing teams to translate complex ideas into visually compelling and effective outcomes. Whether it’s crafting captivating catalogues, impactful point-of-sale materials, engaging social media campaigns, or innovative packaging designs, I bring a keen eye for detail and a passion for excellence to every project.

Currently, I am expanding my skill set by training in Figma, a leading design tool that enhances my ability to create interactive and collaborative design experiences. This training allows me to stay at the forefront of design technology and deliver even more dynamic and user-friendly solutions.

On a personal note, I love travelling and spending quality time with my husband and daughters. I’m also an avid fan of reality TV, interior design, and consider myself an armchair expert on boy bands.

Pencil

Industry Experience​

    Fashion and Footwear: I have worked with brands like Clarks, Julius Marlow, and SACHI, creating catalogues, point-of-sale materials, and print campaigns.
    Consumer Goods: I have designed product packaging and promotional materials for brands such as Dirt Devil and Campari.
    Home and Lifestyle: I have contributed to the design of catalogues and marketing materials for Bayliss Rugs and Henley.
    Beverages: I have also worked on promotional materials for brands like Shanguai Beer and CAMPARI.
    Retail and Visual Merchandising: My experience includes creating impactful visual merchandising and lightbox installations for various retail environments.

Print

Expertise

My expertise spans a wide range of design disciplines, including:

    Brand and Campaign Development: Crafting cohesive and impactful brand identities and marketing campaigns.
    Product Design: Creating innovative and appealing product packaging and promotional materials.
    Point of Sale and Visual Merchandising: Designing engaging in-store displays and merchandising solutions.
    Social Media: Developing captivating content for digital platforms including (not limited to) eDMs.

Cube

Tools

Proficient in Adobe Photoshop, Illustrator, InDesign, Acrobat, XD and Animate, I excel in creating everything from captivating print campaigns and product packaging to engaging social media content and innovative visual merchandising.

Education / Experience

Jan 2023 - Present

Senior Graphic Designer and Administrative Specialist at CK Architecture

Jul 2022 - Jan 2023

Senior Graphic / Digital Designer at Jeanswest

Apr 2020 - Jul 2022

Senior Graphic Designer at Hyperbeat

Apr 2015 - Apr 2020

Senior Graphic Designer at Bayliss

Sep 2014 - Apr 2015

Senior Graphic Designer at Henley Properties

Sep 2012 - Aug 2014

Senior Graphic Designer at Pacific Brands (Hanes Australasia)

Jul 2009 - Aug 2012

Graphic Designer at Techtronic Industries

Jan 2008 - Jul 2009

Graphic Designer at BHP

Dec 2006 - Jan 2008

Graphic Designer at Cats (Creative Art Trends)

Aug 2005 - Dec 2006

Graphic Designer at Funtastic Publishing

Jan 2000 - Dec 2003

Bachelor of Graphic Design/Visual Communication at Monash University

Get in touch!